Only 2% of women get venture capital. But what if the real barrier is readiness?

In this powerful conversation, Alejandra Rojas sits down with Jo Wong, founder of Let's Grow BFF, to break down what it actually takes to become fundable as a woman of color entrepreneur. This isn't about chasing investors—it's about preparing yourself to be unignorable when the right opportunity shows up.

Together, they explore the difference between needing funding and being funding-ready, how to position your business so investors see you as a partner (not a project), and why your first investor should always be you. From understanding your valuation to knowing when to walk away from bad money, this episode is a masterclass in building investor confidence from the inside out.

This conversation goes beyond pitch decks and profit margins. It's about skin in the game, strategic vision, and the kind of hunger that makes funders say yes. Whether you're bootstrapping, applying for grants, or getting ready to pitch VCs, this episode will shift how you see your business, your worth, and your path to capital.

Important Links:

👉🏾 Take the groundbreaking research survey now: https://brownwaytomoney.com/survey
👉🏾 Pitch Alejandra your story: Submit here
👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate
👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN
👉🏾 Follow Jo Wong: @JoWong on all platforms
👉🏾 Let's Grow BFF: @LetsGrowBFF on Instagram, TikTok, and LinkedIn

Key Takeaways:

• You are your first investor—if you won't bet on yourself, no one else will

• Investors don't just want your pitch—they want to see your investment in the vision

• Not all money is good money—choose investors like you'd choose co-founders

• Return on investment isn't always financial—impact and mission matter too

• Know your long-term vision before you take short-term capital

• Service-based businesses can be valued like products—you just need the right strategy

• Exiting a business isn't selling out—it's strategic wealth building

• The struggle medal doesn't exist—stop doing it alone

• Show investors you've already put yourself on the shelf—literally and figuratively

Subscribe + Share CTA:

Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are ready to stop chasing funding and start becoming fundable. Your preparation today is your power tomorrow.

Keep walking your Brown Way to Money.