This Episode was Sponsored by Emergo Adcademy, emergoacademy.com

My two guests Kiralei and Joe discuss Optimal Efficiency. To me, “Optimal Efficiency” isn’t just about getting things done faster or checking off more boxes. It’s about doing the right things, in the right way, with the right energy and intention. It’s alignment—where your actions match your values, your time serves your purpose, and your energy flows toward what truly matters. When we operate at optimal efficiency, we’re not just productive—we’re intentional. We recognize that rest, reflection, boundaries, and even stillness are part of that efficiency. It’s not about hustle; it’s about honest alignment between your mindset, your mission, and your method. Saying no to what distracts, so you can say yes to what heals. Letting your lived experience shape your work, so it doesn’t feel like work.

Streamlining how you show up—mentally, emotionally, and spiritually—so your impact is maximized without burning yourself out. So my take on this? Optimal Efficiency is the sweet spot where clarity, purpose, and action meet. Not perfect. Not busy. Just aligned.

(NOTE) Joe is the founder of Tug 2 Recovery in Ogden Ut. You can learn more about Tug 2 Recovery here... www.tug2recovery.org