UI Breakfast: UI/UX Design and Product Strategy

Episode 112: Optimizing SaaS Trials with Alli Blum

06.22.2018 - By Jane PortmanPlay

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Optimizing the trial-to-paid conversion rate is one the most effective ways to improve any SaaS business. Our guest today is Alli Blum, a SaaS onboarding optimization consultant. You'll learn how to define the user's path to success (and their common roadblocks), write onboarding emails based on research data, segment your users, and A/B test every step in your onboarding funnel.

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