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Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max
This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping.
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37
Dario found a new help page for the branded search conversions - 11:40
Amazon has pulled out of all shopping ads - 16:19
🛠️ Cool Tool - 19:02
🔥 Take of the Week - 19:54
⚡ Lightning Round ⚡
Paid - 22:28
Organic - 30:58
Social - 38:49
⚙️ Working hard, or Hardly Working - 43:07
🔎 ICYMI - 45:44
🧠 Must Read Marketing Article of the Week - 47:03
An Interview with Glenn Gabe - 48:33
View all episodes
By Cypress North
4.8
4040 ratings
This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping.
Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!
If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.
📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00
📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37
Dario found a new help page for the branded search conversions - 11:40
Amazon has pulled out of all shopping ads - 16:19
🛠️ Cool Tool - 19:02
🔥 Take of the Week - 19:54
⚡ Lightning Round ⚡
Paid - 22:28
Organic - 30:58
Social - 38:49
⚙️ Working hard, or Hardly Working - 43:07
🔎 ICYMI - 45:44
🧠 Must Read Marketing Article of the Week - 47:03
An Interview with Glenn Gabe - 48:33
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