ICFM Leadership Podcast

Outreach Strategies for Your Church and Ministry


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After being in the ministry for over 40 years, Dr. Jim McCann has discovered that the type of outreach depends on the community that you are in. For example, rural/farming community versus city/urban community. 

In the rural communities, the people need to be touched in your outreach. You can organize Christmas parades, park days, and share information about the church and win people to Christ. His church wanted to be touchable, letting the people know that they loved them, they cared for them and that God had an exciting destiny for them to fulfill. They wanted to put a face to their church. 

Dr. McCann shares a number of outreaches they did at his church. For example, The 5th Quarter outreach after local high school football games built up a strong youth ministry. The church brought lunches for families at their homes during the summer/fall months, hosted family days with dinner on the church grounds, and organized children’s crusades. They also went door to door in the community, asking to pray for anyone who is sick. By doing these things, they were putting a face to the church, and became touchable. 

City churches will have a different approach for reaching out to people in their area and will incorporate new technology in their outreaches. They will focus significantly on advertising and are in constant communication with team members, as well as networking with people in their communities. 

There is a lot of technology available now that is drawing people’s attention. Why not use that for the Kingdom? God doesn’t need any bells and whistles, and the Holy Spirit draws people. But if we are called to be excellent in everything we do, we can use these tools and bring people to the church. 

There are many online services and tools that are available for you. For example, creating graphics for social media and utilizing texting platforms, producing a QR code for an event, and as a result, setting people before your content. 

You can find different ways that are unique or perhaps haven’t been done before. Many times this takes round table discussions with creative people. Find those people in your ministries who are coming up with ideas. God will also send individuals to your ministry to help with these areas. 

God has called us to be fishers of men, and data capture is a tool that we can use to catch people for God. When they come to church, they will find out more about Jesus and that there is a better way to live. 

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ICFM Leadership PodcastBy International Convention of Faith Ministries

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