The Product Marketing Experts

Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite

06.16.2021 - By Jeffrey Vocell, SharebirdPlay

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Who should own pricing? Some argue it’s product marketing while others claim it should sit with product or sales. It differs from company-to-company, but with PMMs sitting at the heart of the organization, Axel says it’s a no brainer. After 25 years in the pricing game, he knows a thing or two about how to do it right and what to know before slapping a dollar sign on your company’s product. Tune into this episode to hear what key elements go into pricing from the expert himself.

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