World Today

Panel: What do we tell from a small Chinese city’s barbecue going viral?

04.28.2023 - By China PlusPlay

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“Taking a high-speed train to Zibo for barbecue” has been a trendy topic on Chinese social media platforms for nearly two months. Zibo is a medium-sized industrial city in the eastern province of Shandong. Until its recent virality, the city was rarely on the travel map of any tourist. Amid the hype generated by its delicious and affordable barbecue, the city is now witnessing a huge influx of tourists.

What does this phenomenon tell us about the Chinese economy and society in the post-pandemic era? Can other smaller cities draw inspirations on tourism development from this case?

Host Ding Heng is joined by Mike Bastin, a China observer and Senior Lecturer at the University of Southampton; Zhou Mi, Senior Research Fellow with the Chinese Academy of International Trade and Economic Cooperation; Professor Doug Guthrie, Director of China Initiatives at Thunderbird School of Global Management.

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