Market Movers: Building Brands & Links with Linkifi

Parasite Conferences, Rank-and-Rent Power, and Big Link Plays Inside Kasra Dash’s Playbook

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 Welcome to Market Movers: Building Brands & Links with Linkifi!

Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder & CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Kasra Dash — SEO operator, conference founder, and the mind behind Masterminders. Known for rank & rent, parasite SEO, and big link plays, Kasra spends most of his time testing—and breaking—algorithms, busting industry myths, and pushing what’s possible in search.

 

Key Talking Points

✅ Myth-Busting SEO — Why Kasra chases edge cases, pressure-tests “best practices,” and refuses to play it safe

✅ Brand > Blog — Sites winning today are active on-site and across social (shorts, infographics, podcasts), often via creators/influencers
✅ Influencer Collabs That Convert — From Similarweb-style creator ads to hiring niche faces (a la Sky Bet) to front your content machine
✅ App for SEOs — Cutting spam, connecting legit buyers/sellers, listing conferences & live workshops to grow the community
✅ Email Reality Check — Don’t buy “big lists”—opt for engaged lists; test with multi-email sequences and low-friction offers ($1 mini-courses)
✅ Conference Playbook — Start as a side/mastermind alongside a big show (the “parasite conference” move), then scale into your own brand
✅ AI With Guardrails — Faster content, multi-agent fact-checking, AI avatars—but keep humans-in-the-loop and treat security as non-negotiable
✅ Growth First — Why he’ll run events at a loss early to build asset value, momentum, and deal flow

 

Quotes from Kasra Dash

📢 “I get excited when I break things. If there’s a myth on stage, I want to test it.”

📢 “The brands winning aren’t just blogging—they’re everywhere: shorts, pods, infographics, creator clips.”
📢 “Don’t chase list size. Chase activity. I prune non-openers so the list stays alive.”
📢 “AI makes everything faster—without guardrails it’s dangerous. Keep humans in the loop.”
📢 “My favorite conference hack? Parasite the big show with a focused mastermind—then scale.”

 

Actionable Insights

🚀 Brand & Distribution

  • Pair on-site authority with off-site presence: shorts, carousels, live streams, and a recurring show.

  • If you don’t want to host, hire creators to front your YouTube/TikTok/shorts; you own the strategy, they own the on-camera presence.

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    🤝 Influencer Partnerships That Work

    • Audit engagement, not vanity: open/click rates, comment quality, recency of list growth, previous promo results.

    • Launch with a value-first offer (e.g., $1 mini-course/webinar) and a multi-email sequence—then present the core offer.

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      📬 Email Hygiene

      • Ditch giveaways/free-gadget lead magnets; they create low-intent lists.

      • Sunset inactive subs (e.g., after 4 unopened sends) to keep deliverability and CTR high.

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        🎤 Conference Strategy

        • Run a side/mastermind next to a major event to piggyback travel & attention; graduate to your own venue/yearly cadence.

        • Monetize via tiers (mastermind → workshop → main day) and build a deal-making bar culture.

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          🤖 AI in SEO (with Guardrails)

          • Use multi-agent checks (Agent B/C verify Agent A), custom GPTs per channel (YouTube scripts, LinkedIn posts, email, captions).

          • Experiment with AI avatars for scale, but human-review everything strategic or sensitive.

          • Treat security seriously—avoid vibe-coded apps without audits; keep sensitive models private/internal when needed.

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            🧪 Site & CRO

            • Rapidly prototype pages, tests, and flows with Claude/ChatGPT—then human QA and ship.

            • Let AI draft; let humans decide what stands.

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              About Kasra Dash

              Kasra Dash is an SEO operator and conference founder focused on experimentation, rank & rent, parasite SEO, and large-scale link strategy. He runs Masterminders, hosts workshops, and is building an SEO app to connect reputable operators, cut spam, and amplify community learning.

              📬 Connect with Kasra: kasradash.com · LinkedIn

               

              🚀 Build Your Brand with Real Links

               

              At Linkifi, we help ambitious brands scale organic visibility through digital PR, brand storytelling, and SEO strategy. Book your FREE strategy session today:

              🔗 https://calendly.com/linkifi/pr

               

              👋 Connect with your hosts:

              👉 Chris Panteli on LinkedIn
              👉 Nick Biggs on LinkedIn

               

              🎧 Listen to more Market Movers episodes:

              🌍 https://marketmoverspod.com

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