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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What happens when the hustle becomes a trap instead of a path to freedom? In this episode, we welcome Leila Lahbabi, founder of Mindful Academy and author of The Billion Dollar Purpose. Leeila shares her journey from burnout in a consulting career to finding clarity in her brand after experiencing profound grief. We discuss how burnout and societal expectations can cloud our vision and what it means to build a business with intention and alignment. If you feel you're doing all the "right" things but still feel lost, this episode is your invitation to pause, realign, and rediscover your true spark.

Three Key  Marketing Topics Discussed:

1. Burnout and Misalignment in Business: Leila discusses how passion can lead to burnout if not aligned with personal values, warning against societal expectations that thicken the disconnect and threaten sustainability.
2. Brand Clarity Through Personal Transformation: Authentic brand clarity arises from understanding ourselves, as Leila and Beverly highlight the role of personal growth in building a meaningful business.
3. Mindfulness as a Business Strategy: The episode connects mindfulness with marketing, emphasizing that true effectiveness stems from focused, intentional leadership rather than doing more. Learn more about how to elevate your Marketing Strategy here!

Follow Leila:
Leila Lahbabi | LinkedIn
Leila Lahbabi | Instagram
Mindful Academy | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz