In this episode of Quickfire Marketing, host E.T. Mac welcomes marketing expert Emma Schermer Tamir. Emma shares insights from her experience in content marketing and copywriting, including the essential steps for a successful product launch. They discuss the importance of having a clear understanding of your product and target audience, the value of differentiating yourself in a crowded market, and the significance of building a detailed customer avatar. Tune in to learn actionable strategies to make your product launch effective and avoid common pitfalls.