Intro: In Part 2, we move from principles to practice—how mission guided product choices (like co-viewing), how to tell your people's stories, and how to balance transparency with judgment so you don't create "us vs. them."

Summary: We cover building for community (e.g., co-watching during lockdowns), using story to connect head and heart, and showing up in outages to refocus teams on the customer. We also tackle transparency: share enough signal to empower people, but curate it so it builds unity, not silos. We end on a core message: building stretches you—it's how you learn who you are as a leader.

Highlights & Key Takeaways:

• Mission Guides Features: When the mission is clear, smart features follow.

• Tell Stories That Reflect Your Users: Don't just tell; collect and echo their stories.

• Show Up in the Mess: Presence in crises rallies commitment.

• Transparency + Judgment: Share what people need to act; avoid "us vs. them."

• Build to Discover Yourself: You learn who you are by building under real stakes.

Next Steps:

• Define one feature your mission demands this quarter.

• Capture three customer or employee stories you can retell internally.

• Audit a recent "transparent" update: did it inform action—or fuel factions

Connect with Michael Cerda: https://www.linkedin.com/in/michaelcerda/