We are joined by Nina Takenouchi from Cedars-Sinai Medical Center, our first guest in sports partnerships on the brand side.  Nina takes us through Cedars-Sinai's various partnerships with the Los Angeles Rams, Los Angeles Clippers, and Angel City Football Club and the objectives these partnerships achieve for Cedars-Sinai including brand recognition and community initiative. Next, we discuss how important it is for Cedars-Sinai to look at other hospitals and medical centers active in the sports landscape and how they are activating with teams. Lastly, Nina talks about the unique opportunity brands get through sports partnerships by tapping into teams' fan bases and the emotional connectivity that comes with sports fandom.   

We are joined by Tyler Potts, our first guest in partnership sales. We discuss his variety of experiences within the sports partnership industry, from starting off in partnership marketing at the Dallas Cowboys to even selling partnerships for Legends for a brand new venue in Las Vegas (what is now known as Allegiant Stadium). Tyler takes us through the value of sports partnerships to brands as well as the typical sales process and how he strategically approaches this process. Lastly, a seasoned vet in the industry, Tyler gives his insight on how the sports partnership industry has changed as data and analytics have been more prevalent. 

We are joined by Chris Thorkilsen, our first guest in partnership activation. We discuss the evolving world of partnership activation and the importance of activating authentically. Chris discusses a story that has elevated his career in which he created an activation with Anheuser-Busch to fulfill their objective to increase influencer marketing.

We are joined by our first guest, Jack Dennehy, who discusses his role in partnership strategy, the importance of brand objectives in a partnership, and working for an organization that is famous for completing international partnerships.