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Paul Hedrick: Building a Nine-Figure Boot Brand through Radical Hospitality
This week, Ward drives down to Austin to see Paul Hedrick, founder of Tecovas, the world’s fastest-growing Western wear brand. They'll discuss Paul's approach to radical hospitality, Tecovas's evolution from DTC to brick-and-mortar, and what the award-winning television show Yellowstone has done for the brand—all that and more on this episode of Backstory & Beyond.
Learn more about Tecovas on their website.
Follow Tecovas on Instagram.
Learn more about Northwood Retail.
View all episodes
By Ward KampfThis week, Ward drives down to Austin to see Paul Hedrick, founder of Tecovas, the world’s fastest-growing Western wear brand. They'll discuss Paul's approach to radical hospitality, Tecovas's evolution from DTC to brick-and-mortar, and what the award-winning television show Yellowstone has done for the brand—all that and more on this episode of Backstory & Beyond.
Learn more about Tecovas on their website.
Follow Tecovas on Instagram.
Learn more about Northwood Retail.