005: Paul Neiffer: Positioning Yourself as an Industry Expert

What’s the best way to build out a successful niche? Follow your passion. Paul Neiffer, CPA, has done just that in the agriculture business by creating and writing the well-known blog, Farm CPA Today. Paul grew up on a farm in central Washington, still owns a farm with his wife and has always enjoyed talking and working with farmers. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks with Paul about the impetus for starting the blog, how it led to more writing and speaking engagements and approximately $2 million in direct fees over the past five years. Still in charge of more than 500 clients, Paul shares how he divides his time serving clients (he’s a fan of texting from the road) and marketing - and why he considers himself a millennial when it comes to technology. Join us!   Paul Neiffer, CPA, Principal Facebook | Twitter Paul Neiffer is a certified public accountant and business advisor specializing in income taxation, accounting services, and succession planning for farmers and agribusiness processors. Paul is a partner with CliftonLarsonAllen (CLA) in Yakima, Washington, as well as a regular speaker at national conferences and contributor at agweb.com. Paul regularly publishes timely content on CLA’s agribusiness blog, Farm CPA Today. He covers topics, including taxation, accounting, succession planning, new laws, major agribusiness events, and other issues that are unique to farmers and agribusiness processors. Raised on a farm in central Washington, Paul has been immersed in the ag industry his entire life, including the last 30 years professionally. In fact, Paul drives combine each summer for his cousins and that is what he considers a vacation. In addition, he is the previous owner of a 1031 exchange company.   Accounting Marketing Doesn’t Suck is produced by Build Your Firm, leaders of marketing for accountants. Questions or feedback? Email us at [email protected]