CSE's Anil Mall was joined by Paul Woodward, President, and Greg James, COO of Aether Catalyst Solutions, Inc. (CSE:ATHR) to share how the company is progressing its research in developing a low-cost, high-performance, three-way catalyst to replace the costly precious metals currently utilized in automotive catalytic converters.   

In this three-way conversation, Paul and Greg explain the cost ramifications of developing a base metal catalyst (2:39), how Greg is applying his 20 years of experience from Ballard Power (7:21), and why OEMs like Ford and Volkswagen are looking for a lower cost catalytic converter (13:56).

Listen until the end to learn about the chemistry of what happens in a catalytic converter, why their company doesn't need a marketing department, and why 90% cost reduction for catalytic converters is the ultimate goal.

Related links
www.aethercatalyst.com
thecse.com/en/listings/technology/aether-catalyst-solutions-inc

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