The 2025 Premium Cigar Association Trade Show (PCA) saw E.P. Carrillo rebrand its company to Casa Carrillo. The name change is the next step in an overall transformation of rebranding that started in 2024 when the company rebranded its factory from Tabacalera La Alianza to Casa Carrillo. While the company is rebranding, the existing lines of E.P. Carrillo, INCH, and Perez-Carrillo are not changing their packaging. At the same time, Casa Carrillo had two new things to show off - including Lissette Perez-Carrillo's project and the fourth installment to the Essence Series.

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