At the 2025 Premium Cigar Association (PCA) Trade Show, Drew Estate showcased a blend of traditional and innovative elements. On the conventional front, their brands were on display, and sales orders were being processed as usual. However, the real highlight was the non-traditional aspect: Drew Estate introduced its Tour de Liga event to the PCA. This immersive experience, which had previously taken place in Arizona, takes participants through the intricate cigar-making process and includes tobacco tastings paired with various selections. Retailers enjoyed this hands-on experience while also placing their orders. The invitation extended to cigar media was an exciting addition, a chance our team eagerly seized. Not only did we gain valuable insights along the way, but we also got a firsthand feel for the experience retailers had, which truly captured the unique atmosphere of the Drew Estate booth.

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