While La Aurora has long been a staple at the Premium Cigar Association (PCA) Trade Show, the 2025 edition was the third one since La Aurora set up La Aurora USA. La Aurora USA was not only set up to be La Aurora's distribution arm in the U.S. markets, but it was also set up for La Aurora to renew its commitment to the U.S. market. At PCA 2025, this commitment was higher because the two new products reflect that theme. Judging by the booth's bustling activity at PCA 2025, many of La Aurora's customers are also excited about this.

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