Enhancing the Visitor Experience and Sustainability in Tourism with Karen Oliver

In the second episode of People Planet Purpose, the host engages in a comprehensive discussion with Karen Oliver from KO Tourism. We delve into top tips for enhancing the visitor experience, the importance of understanding the target audience, and the need for flexibility and adaptation based on feedback. Karen shares insights on determining customer bases, the rise of agritourism, storytelling in tourism, and overcoming challenges in regional tourism. They also touch on sustainability practices within tourism businesses and recount personal memorable travel experiences. The conversation highlights various strategies and trends in the tourism industry aimed at creating unique and sustainable visitor experiences.

00:00 Introduction to People Planet Purpose

00:14 Top Tips for Enhancing Visitor Experience

02:27 Identifying and Understanding Your Target Audience

05:14 Unexpected Customer Demographics

08:27 The Importance of Storytelling in Tourism

10:34 Challenges in Regional Tourism

14:25 Agritourism: Opportunities and Barriers

16:42 Memorable Visitor Experiences

20:55 Sustainability in Tourism

25:40 Conclusion and Final Thoughts

Contact details for the tourism experience that Karen mentioned in NSW:-

4WD Tag along and passenger tours, Bruce and Nicole, Port Stephens NSW  https://4wdtour.com.au/4wd-tour-details/bush-beach-dunes-tour/

Karen Oliver, KO Tourism, https://www.kotourism.com.au/

Tracey Ward, New Leaf Tours, https://www.newleaftours.com.au/