Persuading Beats Convincing

#930: Even with the best intent we often find ourselves “telling and selling” to influence others. Whether it's to get someone interested in our product or service, trying to express our opinion and perspective on social media, or striving to get employees, coworkers, or our kids to do something. We convince and convince and convince and get frustrated with our lack of influence. In this episode I play a clip from Zig Ziglar where he schools us on giving up the convincing and instead, persuading. And how do you best persuade? By asking questions that help the listener lead themselves to the desired conclusion. This gives them ownership. I asked our audience, “What is a primary question you can ask people that lets them, and you, know if they are a relevant candidate for your product or service?” Tom Ziglar and I talk through the comments to further unveil the power of asking relevant questions to serve both you and whoever you are looking to...persuade.

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