Have you ever wanted to become more persuasive? When it comes to persuasion, there are many factors to consider. 

This episode discusses the factors of persuasion from the perspective of a negotiator - because you're always negotiating. So, the episode gives insights into personality type, the negotiation situation, and the negotiation environment. 

After listening to this episode, you'll have additional information from which to negotiate better. You'll also have greater insight about what it takes to be more persuasive ... and everything will be right with the world. 

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