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Pet Travel Trends & Viator's Emotional Storytelling Campaign

In this episode of Traditional Tourism Insights, host Pat Strader discusses the evolving trend of pet travel and its impact on the tourism industry. He explores how pet-friendly amenities and packages can create new revenue streams and enhance guest experiences. The episode also spotlights Viator's 'Regretless Do More' campaign, showcasing a masterclass in emotional storytelling and strategic marketing targeting Millennials and Gen Z travelers. Additionally, Pat reviews key takeaways from the latest travel sentiment study by Miles Partnership, emphasizing value, safety, flexibility, and personalization in travel marketing.

00:00 Introduction to Traditional Tourism Insights
00:50 Exploring Pet Travel Trends
03:08 Viator's Regretless Do More Campaign
06:03 Latest Travel Sentiment Study Insights
08:02 Conclusion and Contact Information