Peter Troast is the founder and CEO of Energy Circle, a unique and differentiated marketing agency that exclusively works with high performance contractors. 

Early in this episode, Peter shares two important definitions: 

1. Marketing is anything you do that gets the phone to ring with high quality leads
2. High performance contractors are contractors who understand the home as a system, where HVAC is the engine

So in this episode, we focus on one thing: how heat pump contractors can drive more inbound calls. 

Peter walks us through Marketing 101, 201, and 301: 

• Marketing 101 (beginner): how to capture leads through the basics, like a good website and good processes.
• Marketing 201 (intermediate): how to spend advertising dollars to maximum impact on platforms like Google, Facebook, and even Reddit.
• Marketing 301 (advanced): how to create demand through clever content tailored to your unique area and that truly differentiates your company. 

If you're a heat pump contractor looking to get your phone to ring and then beat the competition for bigger tickets and higher margin jobs, this episode is for you. 

Show notes:

• Energy Circle
• Peter's LinkedIn