Gale and Kit Pharo discuss Pharo Cattle's 4 upcoming bull sales this November in today’s podcast. They also share insights into the Pharo Cattle philosophy that ensures their bulls perform exceptionally in the field. Be sure to listen and visit Pharo Cattle to explore all of their upcoming sales. 

Kit and his spouse, Deanna, grew up near each other on the central high plains of eastern Colorado, where they attended school together in the small town of Arapahoe, located just southeast of their current residence. Kit graduated from Colorado State University in 1974, and shortly after, he and Deanna got married. For four to five years afterward, Kit pursued a living as a full-time bull rider while also working part-time as a feedlot cowboy. After they were blessed with two wonderful sons, Trapper and Tyson, Kit decided to transition away from rodeo.

In 1985, Kit and Deanna had the opportunity to return to their roots. They leased a significant piece of grassland and purchased Kit's father's commercial cowherd, which consisted of a closed herd of red and black baldy cows. This herd benefited from over 30 years of pedigree information and 20 years of performance records.

Pharo's philosophy for raising cattle is centered on the principle of OPTIMUM SIZE, which is far more profitable than focusing on maximum size. POUNDS PER ACRE determines profit, not pounds per animal. In fact, maximizing PROFIT is our sole objective!

Pharo ranch-raised bulls embody a unique breeding philosophy and program. They are carefully bred to meet the demands of the commercial cowman. The team maintains extensive records on cattle and adheres to a rigorous selection and culling process based on factual data, frequent observations, and evaluations.

Pharo Cattle will host four remarkable bull sales this November. Be sure to attend or bid online through Superior Productions:

- Saturday, Nov 1, 2025, at 1:00 PM CT – Valentine, Nebraska

If you have any questions about this exceptional set of bulls, please call (800-311-0995).

For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.

American Cattlemen Podcast is Sponsored By:

Rawhide Portable Corrals

Udder Tech, Inc.

Central Life Sciences