Have you ever wondered what working with a mentor actually looks and feels like over time?
Lydia Fine is back as our first-ever returning guest. She's a purposely part-time photographer with a full-time marketing career and two kids, and over the past few years she and I have worked together across just about every format. In this episode, she breaks down exactly what that journey has looked like: the doubts going in, the breakthrough that changed how she thought about her business, the numbers, and what it's meant for her life outside the business.
We also get into the harder questions — when someone is actually ready for mentoring, how to choose the right person, and what you have to be willing to bring to it. Lydia now mentors other photographers herself, specifically around systems and marketing strategies for part-time photographers, so her perspective comes from sitting on both sides of the table.
2:30 - Where Lydia started: lack of confidence, scared to raise prices, feeling alone in decision-making
7:00 - The first doubt: was mentoring worth the cost if she was just making $15k a year?
9:00 - The 2024 breakthrough: you don't have to compete on photos alone
15:00 - How she helped me form my Voxer coaching package around making micro decisions and the in-between moments
21:00 - "Like a therapist for my business"
26:00 - The numbers: revenue doubled, then grew another 50%
30:00 - From $300 sessions to $1,025 to $1,850 (and her first $2k+ booking)
33:00 - When is someone ready for mentoring?
38:00 - How to choose the right mentor — and what to avoid
43:00 - Intentional rest, boundaries, and how support has helped her be a more present parent
Mentioned in this Episode:
PhotoFuel Retreat & Mastermind: www.leahoconnell.com/retreat
1:1 Mentoring: leahoconnell.com/education
Illuminate Courses: illuminateclasses.com
Connect with Lydia:
Photography Instagram: @lydia_apolloandivy
Education Instagram: lydiafine_forphotographers
Mentoring with Lydia: https://www.apolloandivy.com/for-photographers/photography-business-mentor/