The old children’s nursery rhyme conjures up happy, hopeful sentiments.

And, across recent American history, merchants and others have used the term ‘starlight’ to bring in customers.

Take a look at these pictures.

1869 advertisement for “Starlight Bess” tobacco.

The luxurious Starlight Car of the Colorado Midland Railroad Company, the first rail line across the Colorado continental divide, shown in 1890. The line connected Colorado Springs, Leadville, Glenwood Springs and Grand Junction.

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