In this episode of Female Fridays, I talk with Pilar Carvajal — founder, CEO of Innovation Senior Living, and social impact entrepreneur — about what it really looks like to lead with vision, resilience, and purpose in the senior living space.

Pilar shares her journey from corporate consulting to co-founding a company with her powerhouse mother, and eventually building Innovation Senior Living from the ground up. We talk about what it takes to leave a family business, navigate industry skepticism, and create space for truly mission-driven leadership.

She also shares her next big leap: Longevity Day Communities — an innovative care model that blends scientific wellness, social connection, and aging in place. Think: proactive healthspan hubs for middle-market seniors, grounded in equity and purpose.

✨ In this conversation, we explore:

• What it means to be a social impact entrepreneur
• The power (and pain) of leaving a family-run business
• Innovation in affordable senior living
• Her new longevity center model that’s changing the game
• Why she only hires women — and the radical clarity that brings
• The importance of gratitude in leadership culture

Whether you’re a leader, founder, innovator, or simply curious about the future of aging — this one is packed with bold ideas and grounded wisdom.