Iconic Brand Stories

Pink of Health with Narayana One Health's CMO- Gunjan | Iconic Brand Stories | EP- 09


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Today, I sit down with Gunjan, Marketing Head of Narayana One Health, to explore how Narayana One Health is revolutionising India's medical landscape. Gunjan shares insights into their innovative offerings, including Narayana One Health Clinics, Narayana Pharmacies, and their user-friendly app, designed to make healthcare accessible, seamless, and personalised. She talks about the transformative Aditi and Arya insurance policies, which offer comprehensive coverage; Aditi providing up to ₹1 crore for surgeries and ₹5 lakh for medical management at an affordable ₹10,000 annual premium, and Arya offering flexible coverage options with no waiting period. These initiatives aim to bridge the healthcare gap for millions, making quality care affordable for all.A standout highlight is Narayana One Health’s creative hyperlocal approach, exemplified by their campaign featuring an auto-rickshaw driver who teaches Kannada while spreading awareness about their insurance policies, cleverly emphasising that coverage costs "just as much as a cup of tea per day." This relatable, hands-on strategy underscores their commitment to connecting with communities on a personal level. Gunjan also reflects on the visionary legacy of Dr. Devi Shetty, the founder of Narayana Health, a renowned cardiac surgeon whose mission to provide affordable, high-quality healthcare has shaped the organization’s ethos since its inception in 2000. From performing Asia’s first artificial heart implant to building a network of 21 hospitals, 5 heart centers, and 19 primary care facilities, Dr. Shetty’s path-breaking work continues to drive Narayana One Health’s innovative, patient-centric model. Their hyperlocal, empathetic approach ensures healthcare feels like a partnership, blending cutting-edge technology, such as AI and robotics, with compassionate care to redefine the future of healthcare in India.Tune in to discover how Narayana One Health is making healthcare work like magic, empowering communities with trust, accessibility, and innovation. #narayanaonehealth #healthcareforall #iconicbrandstories

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Iconic Brand StoriesBy Tina Garg