026: Pitch Like a Pro: Holiday Gift Guides

It’s “Christmas in July” and December and honestly kinda feels like all year long. So today, we discuss with Erinn Stewart, a Toronto-based content creator and freelance journalist, the in’s and out’s of creating Holiday gift guides and the best practices for pitching one to busy media and influencers. Topics: How Erinn’s journalism career got started and which topics are on her beat. Understanding the business culture of publications and how to use this to pitch efficiently. We review the Holiday editorial calendar and when is the best time to follow up with writers. The importance of in-person meetings vs. being phone-friends Tips for making your gift guides stand out in a crowded media landscape The  secret is out, Erinn reveals her best and worst gift guide pitches. This podcast is courtesy of Pitch Graphic Design, a Toronto based firm, whose goal is to provide quality graphic designs for Public Relations. If you would like to get in touch with Pitch, please fill out the contact form. Quotes: “The Editor is the gatekeeper. I could submit twenty great items for a gift guide and then my Editor could cut three of them because they didn’t think they were a fit.” -Erinn Stewart “Sometimes those coffee meetings aren’t always revolving around a new launch or a new product, sometimes they’re just kind of a get to know you and that is sometimes even more valuable.” Erinn Stewart “If the product is really awesome, that is really half the battle. So be honest with your Client’s and manage their expectations.” -Erinn Stewart Resources: Erinn on Twitter Pitch Graphic Design on Instagram