On the Record...Online

Pitching Company News to Business Journalists with Jon Fine


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BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.   3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –…
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On the Record...OnlineBy Eric Schwartzman