Today, we’re discussing how startups can successfully plan and execute an initial product launch. I spoke with Gerald and Colton Horn, the founders of Breinfuel, one of the hottest startups in Chicago that just launched its premium line of cerebral beverages. Stay tuned for their pitch to kick off our conversation! 

Gerald, Colton, and I then discuss their approach to product development and branding to launch a successful consumer product. They are two of the most energetic founders to emerge on the Chicago startup scene this year and offer some terrific advice on how to take your product from an idea and get it into the market. 

As always, stick around to the end of the episode for the one tool you should be using any time you’re launching a new product launch or beta release!