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Playing Big with OOH: Activating Alcohol Brands in OOH with Michelle Pillai
In this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space.
From navigating category restrictions to pushing creative boundaries, Michelle shares insider perspectives on what it takes to “play big” in OOH. We explore standout strategies, the role of scale and context, and how alcohol brands can use OOH to cut through in a crowded market.
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By Kirsty Carlson & Livia BrownIn this episode we sit down with Michelle Pillai, OOH Business Unit Lead at iProspect, to unpack how alcohol brands are making bold moves in the Out of Home space.
From navigating category restrictions to pushing creative boundaries, Michelle shares insider perspectives on what it takes to “play big” in OOH. We explore standout strategies, the role of scale and context, and how alcohol brands can use OOH to cut through in a crowded market.