Nerd Marketing

Podcast 24: Increasing Average Order Size with Bounce-Back Email Campaigns

08.30.2016 - By Nerd MarketingPlay

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Bounce-back email campaigns as a clever and simple way to cross-sell and increase your average order size - implementation tips and a downloadable template.

 

 

EXCLUSIVE RESOURCE: Want the bounce-back email template Drew features in this episode? Click here download it as a PDF! Also includes the full transcribe from this episode.

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Would you like fries with that?

McDonald's offers a cross-sell with every order for a reason – it's a simple and effective way to increase average order size.

If your shopping cart can't support advanced cross-selling on-site, a clever work-around is an email-based bounce-back campaign like the one Drew implemented at Karmaloop.

This little trick takes just an hour or two to set up and will capture your customers in their most engaged state – in Drew's case it resulted in an additional million dollars of revenue across twelve months of implementation.

Highlights

01:20 – Why cross-sells and up-sells work

02:11 – Email bounce-backs as a solution when your cart doesn't support traditional on-site cross-selling

03:44 – Setting up a bounce-back campaign in Klaviyo

04:20 – The offer Drew used in a bounce-back with Karmaloop

04:31 – What the bounce-back email Drew implemented looked like

05:13 – Tricks to add "fictitious urgency" with the appearance of an advanced coupon system

06:14 – The revenue Drew generated with this campaign

07:36 – Optimizing this process after you have it set up

08:10 – How to get the email template featured in this case study

Links / Resources

Want to use the Karmaloop email featured in this episode as a template for your own business? Click here download it.

For more on how to use your email platform to boost revenue, check out Episode 23 on dynamic ascending offers.

Curious what else Drew did while at Karmaloop? He shares the entire story in episodes 21 and 22.

Transcript

Prefer to read rather than listen to the podcast episode? No problem, you'll find a text transcribe below, and you can also download it for later.

→ Read the Transcript

Hey everybody, welcome to the Nerd Marketing Podcast. Got a special podcast for you today. Because we are doing full screen cast podcast. If you are near a screen, check out the podcast.

Check out the visuals.

You will see that I've got headbands and wristbands on. That can only mean one thing. That one thing being, I look like a complete idiot!

In my co-working space right now. But it actually means another thing. The other thing is that we're gonna go into some actual customer data here. I've got the full screen going on my screen flow right now. The subject of today is, bounce-back email campaigns. What's a bounce-back email campaign? How do we use them to increase you average order size? Why do you care about this? Because it's probably one of the simplest things you can do to increase your revenue.

You could implement one of these things in an hour or two. And if you have the same success I did at Karmaloop, you're gonna be making money in, in, by tomorrow, right, so at Karmaloop it took me about an hour to set this up, and it ended up generating a million dollars in revenue in the first year. So, let's dig into the case study.

You're probably asking, what's a bounce-back campaign? Well, before we get into what's a bounce-back campaign, let's step back and talk about what are cross-sells, or up-sells in general, right? Cross-sells are stolen from the information marketing community, right, it's this idea that you're gonna buy something, that the customer has his or her credit card ou...

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