How do you make your podcast ‘look’ good? This episode of Rhodes to Success I’m joined by my Podcast Producers co-host Corey Coates. We discuss how to make your podcast look good through audio and show notes.

 

Main Questions Asked

• What makes a good show notes page and why should podcasters do show notes?
• What should be around the player and where should it be on the website?
• What are podcasters doing that make people not want to listen to them?

 

Key Points:

What Makes Your Podcast ‘Look’ Good

• Sound.
• Website.
• Show notes.

 

Audio

• The interview format is still the most popular in podcasting but has the worst sounding audio.
• How can one have he ease of recording a Skype call but have a higher quality sound output?

 

Show Notes

• Show notes provide a higher value to the podcast listener.
• For a lot of podcasters it feels like an extra expense and they don’t know why they spend money on it.
• You need to tell a listener what they are getting themselves into, should they decide to listen to a show.
• Outbound links makes it easier for listeners to go back and find what has been referenced on the show.
• Some podcast players have time stamped key takeaways so listeners can advance to specific sections of the show.
• Show notes should be complimentary to the brand, the voicing, and serve the listener.
• Not everyone wants to listen to a podcast but they still want the content that is taught.
• Show notes shouldn’t just be a teaser, they should relay the content.
• If you change your attitude to show notes you can make them part of your content marketing strategy.

 

Ask the Listener

• Podcasting is an insular industry.
• Podcasters talk to each other frequently but often leaves the listener out of the conversation.
• Ask the listener what they want. Not each other.
• The industry is moving toward putting together surveys and focus groups to ask the listeners what they think and want.
• Podcasters are starting to survey those who don’t listen to podcasts in order to understand how the show notes can better serve them. .

 

Podcast Player

• Never be ‘below the fold’.
• Your player should be on the front page at the top.
• Have a descriptive paragraph and embed the player followed by key takeaways.
• This needs to be highly visible for anyone who listens to podcasts.
• On your webpage add links to all the platforms for people to download and subscribe eg GooglePlay, Stitcher, iHeartRadio, and iTunes.

 

Why People Aren’t Listening to You

• In general podcasters think that people are interested in every little aspect of their lives. We aren’t.
• Shows are successful because the host is entertaining and talented.

 

Resources Mentioned:

The Podcast Producers

Podfly Productions 

Trycast

Rogue Amoeba

ATR2100

 

Live Webinar: 

Text ‘rock’ 72000

Jessicarhodes.biz/webinar

 

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The music in today's episode was written by The Danger Os and produced by Nick Palmer. Check them out at https://www.facebook.com/thedangerosmakemusic