The Talking Silkworm Podcast

Podcasts as Business Assets: Building Community and Authority for Your Brand


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Discover why an educational podcast is a powerful asset for your brand. This episode explores how podcasts foster community and build authority, offering practical insights for content creation, engagement, and long-term growth, whether you're a small creator or a large company. Learn to leverage podcasts to connect deeply with your audience.


Top Takeaways

  • Podcasts humanize your brand, building authority and fostering loyal, enduring community connections with your audience.
  • T Podcasts are valuable, long-term business assets that retain audience attention longer than video and offer lasting value.
  • Consistent publishing (ideally one episode per week) and active promotion between episodes are crucial for audience growth.

Helpful Links & Tools

  • Contact for podcast setup and production assistance: https://talkingsilkworm.com/contact/

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The Talking Silkworm PodcastBy Talking Silkworm