Do Less Marketing

Pool Parties, River Cruises, and the Weird Magic of Networking — with Susan Vaughn


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What if some of the best connections can come from the places you least expect?

In this episode, Susan Vaughn shares how she’s grown her project-based business by being thoughtful about where she shows up. She talks about building trust through connection — not by chasing every opportunity, but by choosing the ones that feel aligned.

We explore how she approaches networking as a long game. She shares the story behind a small marketing asset that pulled big weight. And we dig into what it looks like to repackage your work as new needs emerge.

Susan also reflects on how she’s built a business that leaves room for what matters — including fun, flexibility, and time with family. And yes, some of her best leads really did start in the most unexpected places.

If you’re working toward a business that supports your life (not one that drains it), this conversation is a thoughtful reminder that aligned connections, clear offers, and a little fun can go a long way.

Susan’s Website: https://projectauthority.com/ 

Susan’s LinkedIn: https://www.linkedin.com/in/susanvaughnpmp/  

Brittany’s Website: https://downeystrategy.com/  

Brittany’s LinkedIn: https://www.linkedin.com/in/brittany-downey/  

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Do Less MarketingBy Brittany Downey