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Title: PR Superstar
Subtitle: The Ultimate Toolkit for Writing Killer Press Releases
Author: Susan Haswell
Narrator: Tom Freeman
Format: Unabridged
Length: 2 hrs and 11 mins
Language: English
Release date: 12-28-17
Publisher: Susan Haswell
Genres: Business, Marketing
Publisher's Summary:
PR Superstar is designed for everyone who wants to capture the power of press release writing swiftly and without waffle.
From the small business owner to the newcomer in a large marketing or PR department, PR Superstar is written with clarity, vision, and insightful tips so that you can take your company to the media instantly, and with surprising results.
PR Superstar is based on the author's 20+ years of experience in PR, sales, and marketing, and the highly successful training courses that she delivers to companies throughout the UK. From the excellent results of clients and delegates, Sue has distilled the essence of this expertise and training into a short, easy-to-follow audiobook.
The audiobook is peppered with PR case studies illustrating what works and what doesn't work, combined with a step-by-step toolkit that takes you through the actual thinking and writing processes of PR. A PR jargon-buster and a good helping of successful press releases, at-a-glance guides to the tools of PR, and even a chapter on how to choose a PR agency, make this an indispensable asset for everyone who wants to make their marketing pound, dollar, or euro work even harder!
PR Superstar is a one-day journey to PR enlightenment.
Members Reviews:
Press releases are the foundation of marketing
I have used press releases over the years as an asset to my marketing. But this book helped me use them in a more concise way. Writing a press release isn't that hard but the book helps you put your information together in a proper way so you can better bang for your buck. You will be pleased with the outcome of your marketing after reading this book.
Very Good Information
Anytime I learn something that I don't know I am very pleased. This is an excellent refresher for anyone that has been away from PR as well as a good primer for new people. I now consider myself an expert at Home PR person :)
Your DIY PR Kit
In an easy going style, the author demolishes the myth that PR is expensive or that you need a fat contact book / magical powers to make it work for you.
From planning your objectives and mapping out a realistic way to achieve them, to the details of writing a creative press release, the book guides you through each step with clear, concise instructions and inspiration.
Ideal for small businesses or small startups that need to generate PR without budget or BS.