So, It Depends. - A Latina Marketing Podcast on Sites, Strategy, Systems y Real Life

Practicing Marketing in a Space Obsessed with Shortcuts


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Ever felt like the way you do things doesn’t quite fit into the marketing world? You’re not alone. In this episode, I dive into the struggle of navigating a space that often feels loud, performative and geared toward quick wins. With over a decade of experience in marketing, I’ll share my journey of realizing that success doesn’t always have to be flashy or viral and that’s okay.

If you’ve ever felt like you had something valuable to offer but didn’t quite see how it fit into the "perfect" social media mold, this one’s for you. I share how, for years, I tried to fit into a mold that didn’t align with who I truly am and how learning to embrace my unique approach changed everything. If you’ve ever wondered if you’re "too quiet" or "too slow" in a fast-paced, performance-driven industry,  I get it.

We’ll cover:

  • Why the "perfect" feed and hustle culture isn’t the secret to real success
  • How to lean into your own way of working without falling into the trap of comparison
  • How building with intention leads to stronger, sustainable growth
  • The importance of trusting your own voice and values in a noisy world
  • Why being quiet and strategic is just as valuable as loud, quick success
  • Why it’s okay (and necessary) to build from your own experiences and values

So grab your cafecito, settle in and let’s chat about how you can stop second-guessing your approach and start showing up authentically.

⁠Book your Marketing Cafecito (1:1 Strategy Session)⁠

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So, It Depends. - A Latina Marketing Podcast on Sites, Strategy, Systems y Real LifeBy Kristine Gonzalez