PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

By PreneurGroup

Technology Education Business Management & Marketing Training Software How-To

What's PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity about?

Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher.

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PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity episodes:

11.17.2014
151: 80/20 Sales and Marketing with Perry Marshall
Perry Marshall, Adwords Expert and Author of “80/20 Sales and Marketing” talks to Pete about the 80/20 principle, how it can be applied to every part of a business, and why people often stop applying it too soon and miss...
11.10.2014
150: Bootstrapping with Alec Lynch of DesignCrowd
Alec Lynch is one of the founders of DesignCrowd, a marketplace for crowdsourced design services. He talks to Pete about the challenges (and benefits) of getting investment and also gives some great tips on using the DesignCrowd service successfully. -= 7...
11.03.2014
149: Driving Massive Growth with Phil Barham
Phil Barham took My Family(TM) Stickers from an idea to a business that has sold 8 million stickers in 23 countries. Pete talks to Phil about the critical elements of identifying his market, supporting his retail outlets and taking massive...
10.27.2014
148: How to Add Another Month to Your Year
What would you do if you had another month to work on your business every year? Pete and Dom discuss how anyone can easily achieve this, and what you can do to make the most of this time. -= Links =- -...
10.20.2014
147: Growing Talent with Dan Coyle
Dan Coyle is the author of The Talent Code, a book about how some of the world’s most successful athletes train and develop their talent. There are a lot of lessons in the book for all walks of life, not...
09.26.2014
145: Tim Ferriss Retrospective
As part of our retrospective series, here is Pete talking with multiple New York Times Best Selling Author, Entrepreneur, Angel Investor and all round superstar Tim Ferriss. They talk about the 4 Hour Chef book and many other marketing-related topics. -=...
08.29.2014
144: Robert Greene Retrospective
As part of our retrospective series, here is Pete talking with Robert Greene, author of 48 Laws of Power, The 33 Strategies of War. The 50th Law and Mastery. They talk about the paths people take to become a master...
08.15.2014
143: Low Hanging Fruit Retrospective
As part of our retrospective series, here is our show about Low Hanging Fruit - simple marketing and business ideas that everyone can use to improve one or more of the Seven Levers of Business. -= Links =- - Online Download The 7...
08.01.2014
142: Marketing Myths Retrospective
As part of our retrospective series, here is our show about Marketing Myths, where we look at common marketing ideas that you might hear about, and why they are not always such a good idea. -= Links =- - Online Download The 7...
07.18.2014
141: Core vs Mechanics Retrospective
As part of our retrospective series, here is our show about Core vs Mechanics: which tasks add the most value to your business, the core ones that you should do yourself, and which ones are mechanical, the ones that you...
07.04.2014
140: Numbers Retrospective
As part of our retrospective series, here is a show that was first published 3 years ago. The main topic was Numbers: why they are important to your business, which ones matter, and why it's important to view them the...
06.20.2014
139: Increasing Transactions Per Client
This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your transactions per client. They discuss the fundamentals, as well as give lots of examples you can implement yourself to improve this part of your...
06.06.2014
138: Web Marketing that Works with Toby Jenkins
This week, Pete talks to Toby Jenkins from Blue Wire Media, Co-Author of Web marketing That Works, about the book, about their Web Marketing business, and how they have grown from a very simple beginning by leveraging partnerships and frameworks. -=...
05.23.2014
137: Increase Your Average Item Value
This week, Pete and Dom focus on another of the 7 Levers of Business: Increasing your average item value. In the simplest terms this could be as easy as raising your prices, but they also discuss other approaches if this...
05.09.2014
136: Healthy Business with Joe Cross
This week, Pete talks to Joe Cross, producer of the film, “Fat, Sick and Nearly Dead”. They talk about how Joe came to make the movie, the journey he took in filming and promoting it, and the business he has...
05.02.2014
135: Increasing Your Items Per Sale
This week Pete and Dom talk about increasing the number of items you sell in each transaction (one of the Seven Levers of Business). They discuss why this is good for your business and give lots of examples of how...
04.25.2014
134: The Importance of Taking Action with Dave Jenyns
Pete talks to his friend Dave Jenyns about how they met and how they both had the idea to sell the MCG at the same time. They also discuss the importance of taking action on your ideas (before someone else...
04.18.2014
133: Improving Your Opt-Ins
In this show, Pete and Dom talk about Opt-Ins (one of the Seven Levers of Business): what they are, why they are important, and how you can get more of them. They also discuss what an opt-in might look like...
04.04.2014
132: The Business of App Development with Mark McDonald of Appster
Pete talks to Mark McDonald of Appster, an Australian company that specialises in Mobile App Development (with a very impressive client list). They talk about the business models behind apps, and Mark gives some tips for creating successful apps. -= Links...
03.21.2014
131: 7 Steps to Higher Website Conversions (The VD Report)
Pete and Dom discuss a framework for improving the conversions of any website by focusing on the needs of the visitor instead of what you want to tell them. This framework comes from Pete’s free “VD Report” that he originally...
03.14.2014
130: Flee 9 to 5 with Ben Angel
Pete talks to author Ben Angel about his new book, Flee 9 to 5, and the many frameworks for success that it contains. They talk about personal branding, frameworks for product strategy and for Social Media Marketing Strategy among other...
03.07.2014
129: The Game of Motivation with Dr. Jason Fox
In this show, Pete talks to Dr Jason Fox, author of The Game Changer. They discuss motivation, and how you can use the principles behind games to motivate yourself and others. They also talk about goal setting and measuring progress. -=...
02.28.2014
128: SPIN Selling and the 7 Levers of Business
Pete and Dom discuss the principles in Neil Rackham’s SPIN Selling technique for making high-value sales, then they apply the the techniques to the 7 Levers of Business to show how you can benefit from them, whatever your product or...
02.21.2014
127: Getting Started with Jon Acuff
Pete talks to Jon Acuff, author of “Quitter” about his new book, “Start: Punch Fear in the Face, Escape Average and Do Work That Matters”. They talk about entrepreneurship, chasing your dreams, personal branding and many other topics. -= Win Stuff!...
02.14.2014
126: Clarity and Distraction
This week, Pete and Dom discuss some of the lessons learned from Pete’s recent consulting sessions, and Pete highlights some interesting common issues that he identified after talking to many members of the Preneur Community one to one. Pete has a...
01.31.2014
124: 2013 Awards
To start the year, Pete and Dom look back at 2013 and give awards to the things that made the most difference in their lives throughout the year. Follow along and see if you agree, or leave a comment if...
11.15.2013
120: Demand vs Automation
This week, Pete and Dom discuss the topic of automation. Specifically, they talk about when to start automating processes in your business, and when automation is a bad idea that could potentially damage your business. -= Win Stuff! =- We regularly receive...
11.08.2013
119: Getting Internet Famous
This week, we feature an interview Pete did with Alejandro Reyes of the Get Internet Famous podcast. Alejandro talks to Pete about the strategies and tactics people can use to enhance their profile in an online setting. -= Win Stuff! =- We...
11.01.2013
118: Vision, Strategy and Tactics
In another Foundation Episode, Dom talks about Vision, Strategy and Tactics. He gives clear definitions for these popular (but often misunderstood) terms, explains how they fit into your business, and talks about the possible pitfalls of each one. -= Win Stuff!...
10.25.2013
117: Inside the Mind of Pete
This week we feature an interview Pete did with Alan Fawcett of the Infinite Pie podcast. Alan talks to Pete about how he got started, where he gets his ideas, and how he goes from idea to implementation. -= Win Stuff!...
10.18.2013
116: Who Are Your Customers?
Dom presents another Foundation episode, this week talking about the importance of knowing who your customers are. This is put into the context of the 7 Levers of Business to show how some simple insights can help improve your profits. -=...
10.11.2013
115: Negotiation with Jenny Radcliffe
This week, Pete talks to Jenny Radcliffe, and expert in non-verbal communication, specifically when applied to negotiation and deception detection. They discuss how to effectively prepare for a negotiation, and some simple ways to spot a deception. -= PRENEURCAST HAS MOVED...
10.04.2013
114: The Most Important Skill In Business
This week, Pete and Dom discuss what is the most important skill to learn in any business, regardless of whether it is online or offline, and it's probably not what you think. Take a look at Pete's PDF on this topic...
09.27.2013
113: Accelerated Learning with Josh Kaufman
This week, Pete talks with Josh Kaufman, author of The Personal MBA, about his new book The First 20 Hours - How to Learn Anything FAST. They discuss how to identify the core elements of any skill, and how to...
09.20.2013
112: What Do You Do?
In another foundation episode, Dom talks about one of the basic mistakes many businesses make when marketing themselves: not being clear about what services or products they offer. -= PRENEURCAST HAS MOVED =- PreneurCast has a new home over at http://preneurmarketing.com -= Win...
09.13.2013
111: Leadership with Nicole Lipkin
Pete talks with Nicole Lipkin, author of What Keeps Leaders Up At Night, about the challenges of leadership. They talk about the qualities of a leader, whether you are a business owner or manager with staff, or an entrepreneur managing...
09.06.2013
110: Smart Social Media
Pete and Dom discuss their tips for using Social Media platforms (like Twitter, Facebook and YouTube) to promote yourself and your business, including tips on what not to do and why. The main points covered in this show are: * A definition...
08.30.2013
109: Starting Something Stupid with Richie Norton
This week, Pete talks to Richie Norton, author of The Power of Starting Something Stupid, about his book, and about getting the most from your life and your business by getting started and trying out your ideas. -= PRENEURCAST HAS MOVED...
08.23.2013
108: Q&A Continued
This week, Pete and Dom finish off the Q&A Questions from Episode 100, their live Q&A session. Questions covered in this episode include: - Should I focus on promoting myself as a leader in the field, or promoting my business? - How...
08.16.2013
107: Differentiation with Joanna Weibe of Copyhackers
This week, Dom talks to Joanna Weibe of Copyhackers about their latest eBook, The Startup Guide to Differentiation. They discuss why differentiating yourself or your business from your competition is important, and some quick tips to get you started. Dom is...
08.09.2013
106: Venue Theory with Ed Dale
In a special edition, Pete talks to Ed Dale about Venue Theory, and why you should be aware of this if you are trying to reach your customers with your marketing messages and information products. They also talk about Ed's...
08.02.2013
105: Choose Yourself with James Altucher
This week, Pete talks to James Altucher, author of Choose Yourself. James talks about his very varied history, and how that helped him realise why it's important to look after yourself in order to be able to look after your...
07.26.2013
104: Summer Book Club
This week, Pete and Dom recommend some books to put on your reading list (especially if you are off on holiday). There are some old classics from Dom and some new suggestions from Pete, so there should be something for...
07.19.2013
103: Staying Booked Solid with Michael Port
This week, Pete talks to Michael Port, author of Book Yourself Solid, and recently the Illustrated version of the same book. Among other topics, they discuss the importance of knowing your target market and of staying in touch with people. -=...
07.12.2013
102: The Hard (But Important) Conversations
This week, Pete and Dom talk about the important conversations you need to have (and how to have them) with joint venture partners, business partners, your boss or your clients to make sure that everyone understands the important details of...
07.05.2013
101: Angel Investors and Raising Capital with Brian Cohen
This week, Pete talks to Brian Cohen, author of What Every Angel Investor Wants You To Know, about his book, and about what makes a business interesting to investors. There's some important lessons here for everyone, though. -= Get a Discount...
06.28.2013
100: Live Q&A
To celebrate the 100th episode of the Podcast, Pete and Dom hosted a live Q&A session, and were joined by a whole host of PreneurCast listeners who asked their most pressing questions and got answers live on the call. -= Win...
06.14.2013
099: Conversation with Kourosh Dini
This week, Dom talks with Kourosh Dini, psychiatrist and author of Workflow - Beyond Productivity, about his new book. They take a behind-the-scenes look at optimal workflow, covering topics like defining tasks, managing focus, and mastery of a subject. -= Be...
05.31.2013
098: Conversation with Dan Norris of Inform.ly
Pete talks to Dan Norris, the creator of the Inform.ly service - an online data gathering and reporting service - about website and business metrics. They discuss useful and un-useful data, and talk about the lessons Dan learned in starting...
05.17.2013
097: The Problem With Being An Expert
This week, Pete and Dom discuss the problems your clients might face if you forget that you have knowledge that they don't, and they give some simple tips on how you can help your clients to feel at ease with...

What's PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity about?

Download our free app to listen on your phone

PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity episodes:

151: 80/20 Sales and Marketing with Perry Marshall

150: Bootstrapping with Alec Lynch of DesignCrowd

149: Driving Massive Growth with Phil Barham

148: How to Add Another Month to Your Year

147: Growing Talent with Dan Coyle

145: Tim Ferriss Retrospective

144: Robert Greene Retrospective

143: Low Hanging Fruit Retrospective

142: Marketing Myths Retrospective

141: Core vs Mechanics Retrospective

140: Numbers Retrospective

139: Increasing Transactions Per Client

138: Web Marketing that Works with Toby Jenkins

137: Increase Your Average Item Value

136: Healthy Business with Joe Cross

135: Increasing Your Items Per Sale

134: The Importance of Taking Action with Dave Jenyns

133: Improving Your Opt-Ins

132: The Business of App Development with Mark McDonald of Appster

131: 7 Steps to Higher Website Conversions (The VD Report)

130: Flee 9 to 5 with Ben Angel

129: The Game of Motivation with Dr. Jason Fox

128: SPIN Selling and the 7 Levers of Business

127: Getting Started with Jon Acuff

126: Clarity and Distraction

124: 2013 Awards

120: Demand vs Automation

119: Getting Internet Famous

118: Vision, Strategy and Tactics

117: Inside the Mind of Pete

116: Who Are Your Customers?

115: Negotiation with Jenny Radcliffe

114: The Most Important Skill In Business

113: Accelerated Learning with Josh Kaufman

112: What Do You Do?

111: Leadership with Nicole Lipkin

110: Smart Social Media

109: Starting Something Stupid with Richie Norton

108: Q&A Continued

107: Differentiation with Joanna Weibe of Copyhackers

106: Venue Theory with Ed Dale

105: Choose Yourself with James Altucher

104: Summer Book Club

103: Staying Booked Solid with Michael Port

102: The Hard (But Important) Conversations

101: Angel Investors and Raising Capital with Brian Cohen

100: Live Q&A

099: Conversation with Kourosh Dini

098: Conversation with Dan Norris of Inform.ly

097: The Problem With Being An Expert