Julian Metcalfe founded both Pret A Manger and Itsu, which are together worth over $3 billion! That speaks for itself really...

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I visited Julian in the Itsu offices in London where we broke down what it takes to be a unicorn entrepreneur and the operating principles behind building Pret A Manger and Itsu.

📖 Video Chapters

00:00 - Intro

01:20 - The Truth

06:29 - Itsu

09:23 - Innovation

13:55 - Being demanding

16:55 - Passion

20:58 - Beauty

23:06 - What's itsu missing?

26:24 - How Pret changed

27:50 - Pride

30:06 - Trust

34:26 - Itsu's values

35:17 - Evolving

38:51 - Awareness

44:32 - Itsu as a startup

46:53 - Butterfly Club

47:55 - Julian's Drive

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🙋‍♂️ WHO AM I?

If we haven’t met before - Hey 👋 I’m AJ, a serial entrepreneur and community expert who believes that company building should be viewed more through the lens of relationship building.

Through my videos on Youtube, the podcast and my writing on Linkedin and in my newsletter, I share stories of successful entrepreneurs and evidence-based strategies and tools to help you create the most sustainable and fulfilling people-centric business!

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