There is more to pricing than just numbers. It is also rooted in optimizing performance and nudging customer behaviors. Helping you figure out your pricing strategy, Michael Zipursky sits down with Jenny Millar, the Founder of Untapped Pricing. Jenny tells us more about the psychology of pricing and how to raise your fees as consultants. She also talks about her journey from working on eBay to freelancing to building a remote business and where networking helped in the process. What is the function of pricing inside an organization? How do you validate whether a price increase is the right move? What are the common mistakes around pricing? Why does behavior have to do with pricing and how do you benefit from that? Jenny answers these important questions and more. So tune in to not miss out on these helpful insights that will have you grow your practice.

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