Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts

What's Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts about?

Principles of Marketing; and Essentials of Marketing podcasts have been recorded by Stephen Humphrey . These podcasts accompany the textbooks Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt, which are published by Pearson Education.

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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts episodes:

10.01.2007
Family Groups and Conclusion
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt,...
10.01.2007
Reference Groups
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt,...
10.01.2007
Influences on Decisions - Groups
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt,...
10.01.2007
Influences on Decisions - Psychological
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt,...
10.01.2007
Types of Problem Solving
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt,...
10.01.2007
The Decision Making Process
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt,...
09.26.2007
The Marketing mix and the scope of Marketing
Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada!...
09.26.2007
The external and internal environment
Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which...
09.26.2007
Business orientations and emergent orientations
Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt:...
09.26.2007
Marketing myths
Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)
09.26.2007
Relationship marketing
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)
09.26.2007
What Marketing means
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
09.24.2007
Political Environment
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.80-3) (Brassington and Pettitt, Essentials...
09.24.2007
Economic Environment
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.71-9) (Brassington and Pettitt, Essentials...
09.24.2007
Technological Environment
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment.(Brassington and Pettitt, Principles of Marketing 4/e: p.64) (Brassington and Pettitt, Essentials...
09.24.2007
Socio-cultural Environment
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.53-62) (Brassington and Pettitt, Essentials...
09.24.2007
The External Environment
This series of podcasts will address the importance of the external environment for organisations and consider factors that have influence on marketers decision making from various sections of the environment. (Brassington and Pettitt, Principles of Marketing 4/e: pp.47-50) (Brassington and Pettitt, Essentials...
07.06.2007
What is marketing?
Stephen asks 'What is Marketing?'. This podcast covers chapter 1 in your textbook.

What's Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts about?

Download our free app to listen on your phone

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts episodes:

Family Groups and Conclusion

Reference Groups

Influences on Decisions - Groups

Influences on Decisions - Psychological

Types of Problem Solving

The Decision Making Process

The Marketing mix and the scope of Marketing

The external and internal environment

Business orientations and emergent orientations

Marketing myths

Relationship marketing

What Marketing means

Political Environment

Economic Environment

Technological Environment

Socio-cultural Environment

The External Environment

What is marketing?