The 2020 edition of the Scrum Guide introduced a new type of goal, the product goal. This article shares my recommendations for setting effective product goals.

Product Goals in Scrum

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OKRs—objectives and key results—are a popular goal-setting technique. But can and should you use OKRs on product roadmaps? What benefits does this approach offer and are there any drawbacks? These are the questions I’ll answer in this podcast episode.

OKRs and Product Roadmaps

For any business to succeed, it is crucial to make the right strategic decisions. To achieve this, you’ll benefit from using four different types of strategies: business, portfolio, product, and technology strategy. But that’s not enough. You’ll also have to successfully align the plans. To help you address these challenges, I have developed a new framework, the Strategy Stack, which I introduce in this podcast episode.

The Strategy Stack: Connecting Business, Product, and Technology Strategy

Being empowered can make all the difference in doing a great job. Sadly, not all product people have the authority they need. This observation is hardly new, though, and just wishing for more empowerment isn't enough. In this podcast episode, I explain what empowerment in product management really means. I help you determine how empowered you are, and I share specific tips to increase your empowerment.

3 Empowerment Levels in Product Management

Products often don’t exist in isolation. Instead, they are part of a product portfolio. Think of Word, Excel, and PowerPoint, which belong to Microsoft Office. Such a portfolio benefits from having a dedicated strategy—a product portfolio strategy. But what information should it contain? Which template can you use to describe it? How does it relate to the overall product portfolio management work? And who should create and update the strategy? Listen to this episode to find out my answers.

Everything You Need to Know about Product Portfolio Strategy

Product discovery has become increasingly popular in recent years as a way to determine the right solution. In this podcast episode, I explain why you need a product strategy to succeed with product discovery, how the strategy helps you determine the right outcomes and opportunities, and how you can use the Product Vision Board to build an Opportunity Solution Tree.

Product Goals in Scrum

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