Product: Knowledge — the Product Marketing Podcast

By Graphos Inc.

What's Product: Knowledge — the Product Marketing Podcast about?

We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to the specialized attributes of product marketing that become the difference between stratospheric success stories and costly product failure.

Host Bryn Griffiths talks with guests including Laurier Mandin and Andreas Schwabe, respectively the founder/CEO and media director of Graphos, an international product marketing agency, flushing out insights and vision into the fascinating world of consumer product Go-to-Market strategy for purpose-driven brands.

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LAST EPISODE

Breakthrough Product Launch...

06.14.2021

Creating a breakthrough product requires a rare combination of inventiveness, audacity and smart strategic planning. Michael Sandeen has done it more than once, and he joins Product: Knowledge to talk about his winning ideas, the dark side of Kickstarter, the ...

Product: Knowledge — the Product Marketing Podcast episodes: