The Product Marketing Experts

Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)

09.16.2020 - By Jeffrey Vocell, SharebirdPlay

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There's just no other single effort that really unites your entire company like a product launch. Product launches create alignment, motivate products, push marketing, inspire sales and dazzle the market. When done well, they generate more revenue than any other marketing strategy that your team can pull off. In this week's episode Mary Sheehan of Adobe and I dive deep into her experience and successful product launches. There was so much good content here that our interview is broken into two parts. Today’s episode is part one. Stay tuned for part two next week!

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