We got together with Andrea Bailiff-Gush, Senior Product Marketing Manager at Morningstar, and discussed her ideas on how to make products your new sales and marketing advantage, plus her views on determining a product’s position in the market, product launches, her biggest lessons learned, top tips for others, and more. ___"I think determining a product's position in the market really starts with talking to customers. What I like to do when I'm starting to go to market, or repositioning a solution in the market is to conduct several customer interviews. Personally, I just try to talk to a member of Morningstar's target audience once a week." 
 
 


Product Marketing Life | Andrea Bailiff-Gush, Morningstar

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In this episode of Product Marketing Life, host Collin Mayjack and guest Anthony Pierri, Co-Founder of FletchPMM, talk about throwing out your product vision, finding clear homepage messaging, and what product marketers can learn from the Baja Men. 

“Nobody cares about your vision” with Anthony Pierri, Co-Founder of FletchPMM

On this episode of Product Marketing Life, host Collin Mayjack is joined by Andy McCotter-Bicknell, Head of Competitive Intelligence at Apollo. They delve into the world of competitive analysis – covering Andy's gradual transition from ZoomInfo to their major rival Apollo, common myths about competitive intelligence, and strategies for differentiating your offering while still presenting competitors in a fair light. 
 


Fighting friendly with Andy McCotter-Bicknell, Head of Competitive Intel at Apollo.io

Emily Pick, Senior Product Marketing Manager at Rattle, shares her experience as a founding PMM at a Series A startup. 

Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle

Grant Duncan, VP of Marketing at HST Pathways, shares his experience and tips for moving up the ranks to become a senior marketing leader in such a short timeframe. 

From PMM to VP in 3.5 years with Grant Duncan, VP of Marketing at HST Pathways

In the 100th episode of Product Marketing Life, host Mark Assini bids farewell and hands over the reins to new host, Collin Mayjack, PMM at Dataro.  The pair discuss Collin's experience as a product marketing manager, when and why to delay a product launch, and what he's looking forward to as the new host of the series. 

Product Marketing Life | Andrea Bailiff-Gush, Morningstar

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