Product Marketing Playbook

By Siddharth Pereira

Business

What's Product Marketing Playbook about?

Fast, bite-sized, jargon-free lessons on product marketing, user experience and digital marketing. Super short episodes designed for time-crunchers and professionals on the go.

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Show your Story with Visual...

11.29.2020

The art of storytelling is as old as the human race itself. Our earliest forms of communication were intensely visual in nature. Even up today, that hasn't changed. If anything, having a mastery of visual storytelling techniques has become more ...

Product Marketing Playbook episodes:

11.29.2020 Show your Story with Visual Marketing The art of storytelling is as old as the human race itself. Our earliest forms of communication were intensely visual in nature. Even up today, that hasn't changed. If anything, having a mastery of visual storytelling techniques has become more ...
11.29.2020 Read your Customer's Minds with A/B Testing A/B testing (also known as split testing) is a process of showing two variants of the same web page to different segments of website visitors at the same time and comparing which variant drives more conversions.
11.29.2020 Make Email Marketing your Secret Weapon Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. Let's find out how you can make it your perfect marketing weapon.
11.29.2020 Harness the Power of Google Analytics Google Analytics allows you to track websites, blogs, and social networks and makes available predetermined and customizable reports. It gives you the tools you need to better understand your customers.
11.29.2020 Get Organized with your Digital Marketing Plan Digital marketing can be quite overwhelming. There are too many interconnected pieces to put together and there are too many simultaneous processes to keep an eye on. Here are a few tools for you to go from planning into implementing.
11.29.2020 Build Quality Products and Services The ultimate objective for any business is to make money. If you have a product that people will buy, then you’ve got a business. However, the businesses that make the most don’t focus on the profits alone. They also consider ...
11.29.2020 Bridge Offline and Online Selling Experiences Despite all these enormous options available in the market, the question which still gets unanswered is Online vs Offline retail stores. Which one is more efficient and competent? Which one will gain more popularity in the near future? And many ...
11.29.2020 Blogging to Boost Engagement Creating a positive experience with customers is imperative. Customers continue to engage with you because of how your brand makes them feel and how they feel as a result of engaging with you.
11.29.2020 Turn Visitors into Customers with Great UX User experience (abbreviated as UX) is how a person feels when interfacing with a system. The system could be a website, a web application or desktop software and, in modern contexts, is generally denoted by some form of human-computer interaction ...
11.29.2020 Prototyping to Fail Intelligently Prototyping is an experimental process where design teams implement ideas into tangible forms from paper to digital. Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes, you can refine and validate ...