If you were going to sum up Rick Streb in 5 words, those would be the five to use... And in exactly that order.

Rick enjoys his professional life, but it takes a back seat to spend most of his time with his beautiful daughter and friends. He has made it a priority to build his business around his life; not his life around his business.

Rick Streb, the creator of ProDiets.com, is an innovator in fitness and nutrition. He has been a respected member of the health and fitness industry for almost three decades. He has established himself as one of the top trainers, nutritionists, and coaches for competitive bodybuilding, fitness and figure athletes in the United States today with zero ever finishing out of the Top 5 in their competitions. Rick’s keen understanding of how to customize eating plans and training programs for each client has given him a special standing in the health and fitness community. Rick’s clients have included professional athletes, television and music celebrities, bodybuilding competitors, fitness models and beauty pageant contestants throughout the United States who participate in his coaching programs and obtain very successful results.

He’s also built a tremendously successful boutique training business serving women ages 35-55, helping over 750 ladies look and feel better than they ever thought possible in the past 3 years.

Along the way, Rick has developed a variety of proprietary systems to build effective fat loss nutrition into his clients’ programs to ensure that he could maximize their results no matter what type of client he is working with at the time.

These days Rick has found his true professional calling – sharing what has worked in his own businesses with other fitness entrepreneurs. He coaches and consults with fitness professionals around the world who want to provide the best for their clients by integrating world-class nutrition programming into their businesses, and helps them generate more clients, more profits and more freedom to enjoy life. His program "Nutrition Profit System" has transformed hundreds of fitness professionals' businesses. You could say he is the “trainer of trainers” when it comes to nutrition.

In 2007 Rick received the Community Leadership Award from the President’s Council on Physical Fitness & Sports for his commitment to his clients and passion for helping improve his community. It is that commitment and passion which distinguishes him from other fitness personalities. Rick is considered to be one of America’s leading fitness professionals with 3 fitness-related degrees, a dietetics degree, and over 27 years of experience as a fitness industry leader and numerous fitness and nutrition-related certifications.

His online programs “ProDiets.com” and “The Extreme Fat Loss Formula” have transformed thousands of bodies just like yours through his health clubs, personal training, online training, phone coaching, magazine articles, and books.