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Promoting, Developing, and Supporting Premium Plugins and Themes – WPCAST012

08.27.2014 - By David Hehenberger and Doug YuenPlay

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In this episode, we talk about promoting, developing, and supporting premium plugins and themes, focused around David’s experience with Easy Pricing Tables.

The Changelog

* David migrated to Drip “lightweight marketing automation”

* Doug’s initial thoughts on Flywheel are positive

The Core

Thanks Dan Cameron (launching Sprout Invoices) for the email that inspired this episode!

Sales

* Easy Pricing Tables (free) was already on WordPress.org, so sales were immediate.

* Monthly revenue has been pretty stable and predictable.

* Expected renewal rate (for yearly licenses) is 15-20%, based on similar products.

* Using Easy Digital Downloads for software licenses, etc.

Promoting

* Easy Pricing Tables is an “aspirin” business – success with WordPress.org

* SEO

* Retargeting

* Content marketing, such as weekly blog posts or podcast episodes

* Affiliate program (built with AffiliateWP)

* Paid reviews

* Outreach to popular blogs

* Reference posts about promoting plugins on Listly, WPScoop, and FatCat Apps

Developing

* Private Bitbucket repository for tracking changes (commits)

* Especially useful for working with a team

* Separate repositories with Easy Pricing Tables

* Handle new features and improvements – Trello boards

Supporting

* David – initially by himself, then hired a full-time developer who’s also running support

* SupportBee for email-based support (Doug uses a similar product called HelpScout)

* WordPress.org tickets and SupportBee emails send push notifications to Slack

Tips & Tricks

* Sketch – Professional digital design for Mac

* Skype Call Recorder for Mac  – Records Skype calls, can split sides of conversation

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