In this episode, we're joined by Matt Mercer from Mercer & Cooper to explore the strategic approach to property investment and wealth creation. Matt delves into why buying investment property isn't just about owning property—it's about creating a clear path to financial freedom. He provides invaluable insights into how investors can move beyond emotional decision-making and use economics, mathematics, and strategic planning to build long-term wealth.

Matt shares powerful stories about clients who transformed their financial futures, including one who held a Melbourne property for 11 years with minimal growth, then made the same equity in just one year after strategically repositioning to Brisbane. His insights provide a deeper understanding of growth rates, rental yields, and the compounding effect that can mean hundreds of thousands of dollars in equity difference over time.

In the final part of the episode, Matt discusses the critical importance of risk profiling and personalized investment strategies. He explains how property investment should be treated like any other financial product, with careful consideration of the investor's age, risk tolerance, and retirement goals. With practical advice and expert knowledge, this episode offers key takeaways for anyone looking to build wealth through property without sacrificing their ability to sleep at night.